Bread Price Fixing: Did You Buy Bread At Loblaws?
I’m sure many of you have heard of the bread price fixing issue.
If not, long story short, the Competition Bureau is investigating at least seven companies for allegations of bread price-fixing, according to court documents.
“This is an allegation that seven companies — seven of the biggest companies that make bread or sell bread — were conspiring together to increase prices,” Globe and Mail reporter Marina Strauss told The Current’s Anna Maria Tremonti.
Last month Loblaw Companies Ltd. and its parent company, George Weston Ltd., admitted to participating in a bread price-fixing arrangement from 2001 until 2015.
Bread Price Fixing & The Loblaws $25 Gift Card
After admitting to their participation in the industry-wide bread price fixing, Loblaws Companies Ltd. announced they would be offering a $25 gift card to their customers as a goodwill gesture.
“This conduct should never have happened. The gift card is a direct acknowledgement of that to our customers. We hope that they’ll see it as a meaningful amount that demonstrates our commitment to keeping their trust and confidence,”” said Galen G. Weston.
You are eligible to receive a $25 Loblaw Card if:
You purchased one or more of the following brands of packaged bread from Loblaws banner stores between January 1, 2002 and March 1, 2015:
- Ben’s Bread
- Bon Matin Bread
- Country Harvest Bread
- Dempster’s Bread
- D’Italiano Bread
- Gadoua Bread
- McGavin’s Bread
- No Name Bread
- Old Mill Bread
- POM Bread
- Weston Bread
- Wonder Bread
Loblaws Banner Stores:
- Atlantic Superstore
- Bloor Street Market
- Cash & Carry
- Club Entrepôt
- Dominion (in Newfoundland & Labrador)
- Extra Foods
- Independent City Market
- Loblaws City Market
- Maxi & Cie
- No Frills
- Provigo Le Marché
- Real Canadian Superstore
- Real Canadian Wholesale Club
- Wholesale Club
- Your Independent Grocer
In order to be eligible you also have to be the age of majority.
That means you must be 18 years or older if you live in:
- Prince Edward Island
Or 19 years or older if you live in
- British Columbia
- New Brunswick
- Newfoundland and Labrador
- Northwest Territories
- Nova Scotia
To receive a card, complete and submit a registration form.
Registration forms must be submitted by May 8, 2018 in order to be eligible.
If you are wondering if you register for and obtain a $25 Loblaw Card, does that mean you are not allowed to participate in a class action against Loblaw?
The answer is NO!
Registering for and obtaining the $25 Loblaw Card will not affect your right to participate in a class action or to receive any incremental compensation that may be awarded by the court.
However, if you do register for the gift card, $25 will be deducted from any compensation that you may otherwise be entitled to receive.
That compensation can be from any class action judgment against, or settlement with, Loblaw relating to any overcharge on the price of packaged bread.